Category: Artificial Intelligence
If 2023 was the year of AI text, we are currently living in the era of AI video. For digital marketers and brands, the ability to generate high-end visual assets instantly is not just a trend—it’s a competitive advantage.
We believe in using the best tools to drive growth. While there are many players in the field, Runway Gen-2 stands out as the tool for those who demand control and cinematic precision.
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What is Runway Gen-2?
Runway Gen-2 is a multimodal AI system capable of generating novel videos with text, images, or video clips. Developed by Runway (the same company that helped create Stable Diffusion), Gen-2 is widely regarded for its photorealism and its suite of “director” tools that give creators granular control over the output.
Unlike basic text-to-video tools, Runway allows you to direct the scene, not just generate it. Enter to Runway Gen-2
The Game-Changer: “Motion Brush”
The biggest challenge with early AI video was chaos—elements moving randomly. Runway solved this with the Motion Brush.
- The Game-Changer: “Motion Brush”
- The biggest challenge with early AI video was chaos—elements moving randomly. Runway solved this with the Motion Brush.
- Precision Control: You can “paint” over a specific object in a static image (e.g., clouds, a car, a model’s hair) and tell the AI exactly how to move it (horizontal, vertical, proximity).
- Static vs. Dynamic: Keep your product perfectly still and sharp while the background moves dynamically. This is pure gold for e-commerce ads.
💰 Pricing & Investment
Runway operates on a credit-based subscription model. For a performance agency or a brand looking to scale video production, choosing the right tier is essential to avoid bottlenecks.
- Free Forever: $0. Best for testing the waters. You get 125 one-time credits, which is enough to generate about 8–10 seconds of video to see if the tool fits your workflow.
- Standard Plan: $15/month (per user). Ideal for freelancers or light experimentation. Includes 625 credits/month and removes watermarks.
- Pro Plan (Recommended): $35/month (per user). The sweet spot for professional marketers. You get 2,250 credits/month, higher resolution upscales, and more storage.
- Unlimited Plan: $95/month (per user). Essential for high-volume agencies. It offers unlimited video generations (in “Explore Mode”) so you can iterate concepts without burning through your credit allowance.
Note: Prices are approximate and subject to annual billing discounts. 1 second of Gen-2 video typically costs around 5 credits.
